Overseas Online Shopping Consumer Risk Perception Mechanism and Risk Aversion Strategy Research
نویسندگان
چکیده
منابع مشابه
Online versus Conventional Shopping: Consumers' Risk Perception and Regulatory Focus
In two experiments, the impact of shopping context on consumers' risk perceptions and regulatory focus was examined. We predicted that individuals perceive an online (vs. conventional) shopping environment as more risky and that an online shopping environment, by its risky nature, primes a prevention focus. The findings in Study 1 demonstrate these effects by using self-report measures for risk...
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Even before the Internet, numerous studies of perceived risk and risk relievers in purchasing decisions populated the literature. Since the dot-com bust, studies in this area have declined, yet online shopping continues to increase. This study provides a much needed update on this literature by investigating the different perceived risks associated with online shopping across six product types ...
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The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students at the Unive...
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ژورنال
عنوان ژورنال: DEStech Transactions on Social Science, Education and Human Science
سال: 2019
ISSN: 2475-0042
DOI: 10.12783/dtssehs/ermas2019/33383